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The Resource The improbable first century of Cosmopolitan magazine, James Landers

The improbable first century of Cosmopolitan magazine, James Landers

Label
The improbable first century of Cosmopolitan magazine
Title
The improbable first century of Cosmopolitan magazine
Statement of responsibility
James Landers
Creator
Contributor
Subject
Language
eng
Summary
"Today, monthly issues of Cosmopolitan magazine scream out to readers from checkout counters and newsstands. With bright covers and bold, sexy headlines, this famous periodical targets young, single women aspiring to become the quintessential 2Cosmo girl.3 Cosmopolitan is known for its vivacious character and frank, explicit attitude toward sex, yet because of its reputation, many people don{u2019}t realize that the magazine has undergone many incarnations before its current one, including family literary magazine and muckraking investigative journal, and all are presented in The Improbable First Century of Cosmopolitan Magazine. The book boasts one particularly impressive contributor: Helen Gurley Brown herself, who rarely grants interviews but spoke and corresponded with James Landers to aid in his research. When launched in 1886, Cosmopolitan was a family literary magazine that published quality fiction, children{u2019}s stories, and homemaking tips. In 1889 it was rescued from bankruptcy by wealthy entrepreneur John Brisben Walker, who introduced illustrations and attracted writers such as Mark Twain, Willa Cather, and H. G. Wells. Then, when newspaper magnate William Randolph Hearst purchased Cosmopolitan in 1905, he turned it into a purveyor of exposé journalism to aid his personal political pursuits. But when Hearst abandoned those ambitions, he changed the magazine in the 1920s back to a fiction periodical featuring leading writers such as Theodore Dreiser, Sinclair Lewis, and William Somerset Maugham. His approach garnered success by the 1930s, but poor editing sunk Cosmo{u2019}s readership as decades went on. By the mid-1960s executives considered letting Cosmopolitan die, but Helen Gurley Brown, an ambitious and savvy businesswoman, submitted a plan for a dramatic editorial makeover. Gurley Brown took the helm and saved Cosmopolitan by publishing articles about topics other women{u2019}s magazines avoided. Twenty years later, when the magazine ended its first century, Cosmopolitan was the profit center of the Hearst Corporation and a culturally significant force in young women{u2019}s lives. The Improbable First Century of Cosmopolitan Magazine explores how Cosmopolitan survived three near-death experiences to become one of the most dynamic and successful magazines of the twentieth century. Landers uses a wealth of primary source materials to place this important magazine in the context of history and depict how it became the cultural touchstone it is today. This book will be of interest not only to modern Cosmo aficionadas but also to journalism students, news historians, and anyone interested in publishing. "--Publishers website
Cataloging source
DLC
http://library.link/vocab/creatorDate
1947-
http://library.link/vocab/creatorName
Landers, James
Dewey number
051
Illustrations
illustrations
Index
index present
LC call number
PN4900.C68
LC item number
L36 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
University of Missouri Press
http://library.link/vocab/subjectName
  • American periodicals
  • American periodicals
Label
The improbable first century of Cosmopolitan magazine, James Landers
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Creation -- Salvation -- Competition -- Distraction -- Sensation -- Consolidation -- Transition -- Transformation -- Celebration -- Continuation
Control code
610853450
Dimensions
25 cm
Extent
xi, 354 pages
Isbn
9780826219060
Isbn Type
(cloth : alk. paper)
Lccn
2010024173
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)610853450
Label
The improbable first century of Cosmopolitan magazine, James Landers
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Creation -- Salvation -- Competition -- Distraction -- Sensation -- Consolidation -- Transition -- Transformation -- Celebration -- Continuation
Control code
610853450
Dimensions
25 cm
Extent
xi, 354 pages
Isbn
9780826219060
Isbn Type
(cloth : alk. paper)
Lccn
2010024173
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)610853450

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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