Coverart for item
The Resource The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, Thomas L. Harris ; foreword by Philip Kotler

The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, Thomas L. Harris ; foreword by Philip Kotler

Label
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge
Title
The marketer's guide to public relations
Title remainder
how today's top companies are using the new PR to gain a competitive edge
Statement of responsibility
Thomas L. Harris ; foreword by Philip Kotler
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1931-
http://library.link/vocab/creatorName
Harris, Thomas L.
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Wiley series on business strategy
http://library.link/vocab/subjectName
  • Corporations
  • Marketing
  • Corporate sponsorship
Label
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, Thomas L. Harris ; foreword by Philip Kotler
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 298-299) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
22003377
Dimensions
24 cm
Extent
xiv, 306 pages
Isbn
9780471618850
Lccn
90041327
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1353575
Label
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, Thomas L. Harris ; foreword by Philip Kotler
Publication
Bibliography note
Includes bibliographical references (pages 298-299) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
22003377
Dimensions
24 cm
Extent
xiv, 306 pages
Isbn
9780471618850
Lccn
90041327
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1353575

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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