Coverart for item
The Resource The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms, Paul Roetzer, (electronic resource)

The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms, Paul Roetzer, (electronic resource)

Label
The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms
Title
The marketing agency blueprint
Title remainder
the handbook for building hybrid PR, SEO, content, advertising, and web firms
Statement of responsibility
Paul Roetzer
Creator
Subject
Language
eng
Summary
  • "Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--
  • "Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--
  • "Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--
Assigning source
  • Provided by publisher
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1978-
http://library.link/vocab/creatorName
Roetzer, Paul
Dewey number
658.8
LC call number
HF5415
LC item number
.R5665 2012
http://library.link/vocab/subjectName
  • Marketing
  • BUSINESS & ECONOMICS / Marketing / General
Label
The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms, Paul Roetzer, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 211-218) and index
Control code
OCM1bookssj0000551668
Dimensions
24 cm.
Dimensions
unknown
Extent
xviii, 237 p.
Governing access note
License restrictions may limit access
Isbn
9781118131367
Isbn Type
(acid-free paper)
Lccn
2011032163
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000551668
Label
The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms, Paul Roetzer, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. 211-218) and index
Control code
OCM1bookssj0000551668
Dimensions
24 cm.
Dimensions
unknown
Extent
xviii, 237 p.
Governing access note
License restrictions may limit access
Isbn
9781118131367
Isbn Type
(acid-free paper)
Lccn
2011032163
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000551668

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
Processing Feedback ...