Coverart for item
The Resource The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom, Frank Delano

The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom, Frank Delano

Label
The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom
Title
The omnipowerful brand
Title remainder
America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom
Statement of responsibility
Frank Delano
Creator
Subject
Language
eng
Cataloging source
N$T
http://library.link/vocab/creatorName
Delano, Frank
Dewey number
659.1
Illustrations
illustrations
Index
index present
LC call number
HF6161.B4
LC item number
D45 1999eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Advertising
  • BUSINESS & ECONOMICS
  • Advertising
Label
The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom, Frank Delano
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
I. In Pursuit of a Great Brand Name. 1. A Brand Name With No Boundaries. 2. The Current Process. 3. A New Understanding: The Brand Name as King. 4. Secrets to Naming Products and Companies. 5. The Seven Proven Principles. 6. A Proven Process -- II. Building a Great Brand Name into the Omnipowerful Brand: Lessons From American and European Companies. 7. The Making of "The Omnipowerful Brand" 8. Advertising That Builds the Brand. 9. The Next Dimension in Power Brand Marketing
Control code
42329369
Dimensions
unknown
Extent
1 online resource (xvi, 256 pages)
Form of item
online
Isbn
9780585028385
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)42329369
Label
The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom, Frank Delano
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
I. In Pursuit of a Great Brand Name. 1. A Brand Name With No Boundaries. 2. The Current Process. 3. A New Understanding: The Brand Name as King. 4. Secrets to Naming Products and Companies. 5. The Seven Proven Principles. 6. A Proven Process -- II. Building a Great Brand Name into the Omnipowerful Brand: Lessons From American and European Companies. 7. The Making of "The Omnipowerful Brand" 8. Advertising That Builds the Brand. 9. The Next Dimension in Power Brand Marketing
Control code
42329369
Dimensions
unknown
Extent
1 online resource (xvi, 256 pages)
Form of item
online
Isbn
9780585028385
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)42329369

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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