The Resource The relationship between customers' personalities and their evaluations of service quality, by Myung-Ja Cho, (electronic resource)

The relationship between customers' personalities and their evaluations of service quality, by Myung-Ja Cho, (electronic resource)

Label
The relationship between customers' personalities and their evaluations of service quality
Title
The relationship between customers' personalities and their evaluations of service quality
Statement of responsibility
by Myung-Ja Cho
Creator
Contributor
Thesis advisor
Subject
Genre
Language
eng
Summary
This study examined the relationship between customers' personalities and their evaluations of the quality of service in a restaurant. The researcher, specifically, investigated the relationship between openness, conscientiousness, extraversion, agreeableness, and neuroticism and their perceptions of service quality, overall service quality and satisfaction. The research found out that customers' personality traits are related to the process of perceiving service quality and customer satisfaction with the service. Extraversion, agreeableness and conscientiousness had a significant positive correlation with the evaluation of service quality. Neuroticism had a negative, significant relationship with the evaluation of service quality. Openness had no significant relationship with the evaluation of service quality. The results of the findings supported the idea that when customers appraise service quality, the level of quality can be varied depending on the customers' personality characteristics
Cataloging source
MUU
http://library.link/vocab/creatorName
Cho, Myung-Ja
Degree
M.S.
Dissertation year
2006.
Granting institution
University of Missouri-Columbia
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorName
Cole, Shu T.
http://library.link/vocab/subjectName
  • Consumers
  • Customer services
  • Restaurants
Target audience
specialized
Label
The relationship between customers' personalities and their evaluations of service quality, by Myung-Ja Cho, (electronic resource)
Instantiates
Publication
Note
  • The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file
  • Title from title screen of research.pdf file (viewed on September 14, 2007)
  • Vita
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
171291451
Dimensions
unknown
Form of item
electronic
Governing access note
Access is limited to the campus of the University of Missouri-Columbia
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
System control number
(OCoLC)171291451
System details
Mode of access: World Wide Web
Label
The relationship between customers' personalities and their evaluations of service quality, by Myung-Ja Cho, (electronic resource)
Publication
Note
  • The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file
  • Title from title screen of research.pdf file (viewed on September 14, 2007)
  • Vita
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
171291451
Dimensions
unknown
Form of item
electronic
Governing access note
Access is limited to the campus of the University of Missouri-Columbia
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
System control number
(OCoLC)171291451
System details
Mode of access: World Wide Web

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