The Resource The "route to persuasion" : gaining/maintaining local support for the hometown Air Force mission, by Mary Catherine Hague, (electronic resource)

The "route to persuasion" : gaining/maintaining local support for the hometown Air Force mission, by Mary Catherine Hague, (electronic resource)

Label
The "route to persuasion" : gaining/maintaining local support for the hometown Air Force mission
Title
The "route to persuasion"
Title remainder
gaining/maintaining local support for the hometown Air Force mission
Statement of responsibility
by Mary Catherine Hague
Creator
Contributor
Thesis advisor
Subject
Genre
Language
eng
Summary
Each Air Force Base throughout the world has a Public Affairs team dedicated to communicating information about a base's specific mission and, ultimately, gaining/maintaining local interest and support. This study specifically looks at the local Air Force mission in Denver/Colorado Springs, Colo. - our nation's mission in Space. By employing qualitative methods based on the Elaboration Likelihood Model, this thesis attempts to explain how perceptions and attitudes about the Air Force are formed, and then applies this theory to determine how Public Affairs people, through effective communication, can best persuade target audiences to support their hometown Air Force mission through the model's two routes to persuasion - central and peripheral. Information attained from this study suggests that the central route (message-based) should be chosen for Air Force messages, while the peripheral route (cue-based) should be chosen for Space-specific messages - a combination of routes is ideal. The study could benefit mass communication scholars and professionals through its exploration of the overarching concepts of persuasion and attitude formation. It also expands the density of qualitative research in regards to the Elaboration Likelihood Model because this theory is usually the backbone for quantitative exploration
Cataloging source
MUU
http://library.link/vocab/creatorName
Hague, Mary Catherine
Degree
M.A.
Dissertation year
2008.
Granting institution
University of Missouri-Columbia
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorName
Duffy, Margaret
http://library.link/vocab/subjectName
  • United States
  • Mass media and public opinion
  • Fans (Persons)
Target audience
specialized
Label
The "route to persuasion" : gaining/maintaining local support for the hometown Air Force mission, by Mary Catherine Hague, (electronic resource)
Instantiates
Publication
Note
  • The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file
  • Title from title screen of research.pdf file (viewed on July 13, 2009)
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
424524952
Dimensions
unknown
Form of item
electronic
Governing access note
Access is limited to the campuses of the University of Missouri
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)424524952
System details
Mode of access: World Wide Web
Label
The "route to persuasion" : gaining/maintaining local support for the hometown Air Force mission, by Mary Catherine Hague, (electronic resource)
Publication
Note
  • The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file
  • Title from title screen of research.pdf file (viewed on July 13, 2009)
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
424524952
Dimensions
unknown
Form of item
electronic
Governing access note
Access is limited to the campuses of the University of Missouri
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)424524952
System details
Mode of access: World Wide Web

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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