Coverart for item
The Resource The sounds of capitalism : advertising, music, and the conquest of culture, Timothy D. Taylor

The sounds of capitalism : advertising, music, and the conquest of culture, Timothy D. Taylor

Label
The sounds of capitalism : advertising, music, and the conquest of culture
Title
The sounds of capitalism
Title remainder
advertising, music, and the conquest of culture
Statement of responsibility
Timothy D. Taylor
Creator
Subject
Genre
Language
eng
Summary
"From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. The Sounds of Capitalism is the untold story of this infectious part of our musical culture. Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar rise in consumerism and the more complete fusion of popular music and consumption in the 1980s and after. Taylor contends that today there is no longer a meaningful distinction to be made between music in advertising and advertising music. To make his case, he draws on rare archival materials, the extensive trade press, and hours of interviews with musicians ranging from Barry Manilow to unknown but unforgettable jingle singers. The Sounds of Capitalism is the first book to truly tell the history of music used in advertising in the United States, and an original contribution to this little-studied part of our cultural history"--Provided by publisher
Member of
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Taylor, Timothy Dean
Dewey number
306.4/8420973
Illustrations
  • illustrations
  • music
Index
index present
LC call number
ML3790
LC item number
.T395 2012eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Music in advertising
  • Advertising
  • Mass media and music
  • POLITICAL SCIENCE
  • SOCIAL SCIENCE
  • SOCIAL SCIENCE
  • Advertising
  • Mass media and music
  • Music in advertising
  • United States
Label
The sounds of capitalism : advertising, music, and the conquest of culture, Timothy D. Taylor
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 297-329) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses in the 1920s and 1930s -- The Great Depression and the rise of the radio jingle -- Music, mood, and television: the use of emotion in advertising music in the 1950s and 1960s -- The standardization of jingle production in the 1950s and after -- The discovery of youth in the 1960s -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture: the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie
Control code
799765194
Dimensions
unknown
Extent
1 online resource (xix, 345 pages)
File format
unknown
Form of item
online
Isbn
9781280994517
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations, music
http://library.link/vocab/ext/overdrive/overdriveId
  • 376612
  • a3a02325-eb49-4f86-b092-8dd37f5165e4
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)799765194
Label
The sounds of capitalism : advertising, music, and the conquest of culture, Timothy D. Taylor
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 297-329) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses in the 1920s and 1930s -- The Great Depression and the rise of the radio jingle -- Music, mood, and television: the use of emotion in advertising music in the 1950s and 1960s -- The standardization of jingle production in the 1950s and after -- The discovery of youth in the 1960s -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture: the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie
Control code
799765194
Dimensions
unknown
Extent
1 online resource (xix, 345 pages)
File format
unknown
Form of item
online
Isbn
9781280994517
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations, music
http://library.link/vocab/ext/overdrive/overdriveId
  • 376612
  • a3a02325-eb49-4f86-b092-8dd37f5165e4
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)799765194

Library Locations

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      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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