The Resource The sounds of capitalism : advertising, music, and the conquest of culture, Timothy D. Taylor
The sounds of capitalism : advertising, music, and the conquest of culture, Timothy D. Taylor
Resource Information
The item The sounds of capitalism : advertising, music, and the conquest of culture, Timothy D. Taylor represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item The sounds of capitalism : advertising, music, and the conquest of culture, Timothy D. Taylor represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. The Sounds of Capitalism is the untold story of this infectious part of our musical culture. Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar rise in consumerism and the more complete fusion of popular music and consumption in the 1980s and after. Taylor contends that today there is no longer a meaningful distinction to be made between music in advertising and advertising music. To make his case, he draws on rare archival materials, the extensive trade press, and hours of interviews with musicians ranging from Barry Manilow to unknown but unforgettable jingle singers. The Sounds of Capitalism is the first book to truly tell the history of music used in advertising in the United States, and an original contribution to this little-studied part of our cultural history"--Provided by publisher
- Language
- eng
- Extent
- 1 online resource (xix, 345 pages)
- Contents
-
- Introduction : capitalism, consumption, commerce, and music
- Music and advertising in early radio
- The classes and the masses in the 1920s and 1930s
- The Great Depression and the rise of the radio jingle
- Music, mood, and television: the use of emotion in advertising music in the 1950s and 1960s
- The standardization of jingle production in the 1950s and after
- The discovery of youth in the 1960s
- Consumption, corporatization, and youth in the 1980s
- Conquering (the) culture: the changing shape of the cultural industries in the 1990s and after
- New capitalism, creativity, and the new petite bourgeoisie
- Isbn
- 9780226791142
- Label
- The sounds of capitalism : advertising, music, and the conquest of culture
- Title
- The sounds of capitalism
- Title remainder
- advertising, music, and the conquest of culture
- Statement of responsibility
- Timothy D. Taylor
- Subject
-
- 1900-1999
- Advertising
- Advertising -- United States -- History -- 20th century
- Electronic book
- Electronic books
- Electronic books
- History
- History
- Mass media and music
- Music in advertising
- Music in advertising -- United States
- POLITICAL SCIENCE -- Public Policy | Cultural Policy
- SOCIAL SCIENCE -- Anthropology | Cultural
- SOCIAL SCIENCE -- Popular Culture
- United States
- Mass media and music -- United States
- Language
- eng
- Summary
- "From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. The Sounds of Capitalism is the untold story of this infectious part of our musical culture. Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar rise in consumerism and the more complete fusion of popular music and consumption in the 1980s and after. Taylor contends that today there is no longer a meaningful distinction to be made between music in advertising and advertising music. To make his case, he draws on rare archival materials, the extensive trade press, and hours of interviews with musicians ranging from Barry Manilow to unknown but unforgettable jingle singers. The Sounds of Capitalism is the first book to truly tell the history of music used in advertising in the United States, and an original contribution to this little-studied part of our cultural history"--Provided by publisher
- Cataloging source
- EBLCP
- http://library.link/vocab/creatorName
- Taylor, Timothy Dean
- Dewey number
- 306.4/8420973
- Illustrations
-
- illustrations
- music
- Index
- index present
- LC call number
- ML3790
- LC item number
- .T395 2012eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Music in advertising
- Advertising
- Mass media and music
- POLITICAL SCIENCE
- SOCIAL SCIENCE
- SOCIAL SCIENCE
- Advertising
- Mass media and music
- Music in advertising
- United States
- Label
- The sounds of capitalism : advertising, music, and the conquest of culture, Timothy D. Taylor
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (pages 297-329) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses in the 1920s and 1930s -- The Great Depression and the rise of the radio jingle -- Music, mood, and television: the use of emotion in advertising music in the 1950s and 1960s -- The standardization of jingle production in the 1950s and after -- The discovery of youth in the 1960s -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture: the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie
- Control code
- 799765194
- Dimensions
- unknown
- Extent
- 1 online resource (xix, 345 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780226791142
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations, music
- http://library.link/vocab/ext/overdrive/overdriveId
-
- 376612
- a3a02325-eb49-4f86-b092-8dd37f5165e4
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)799765194
- Label
- The sounds of capitalism : advertising, music, and the conquest of culture, Timothy D. Taylor
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (pages 297-329) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses in the 1920s and 1930s -- The Great Depression and the rise of the radio jingle -- Music, mood, and television: the use of emotion in advertising music in the 1950s and 1960s -- The standardization of jingle production in the 1950s and after -- The discovery of youth in the 1960s -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture: the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie
- Control code
- 799765194
- Dimensions
- unknown
- Extent
- 1 online resource (xix, 345 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780226791142
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations, music
- http://library.link/vocab/ext/overdrive/overdriveId
-
- 376612
- a3a02325-eb49-4f86-b092-8dd37f5165e4
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)799765194
Subject
- 1900-1999
- Advertising
- Advertising -- United States -- History -- 20th century
- Electronic book
- Electronic books
- Electronic books
- History
- History
- Mass media and music
- Music in advertising
- Music in advertising -- United States
- POLITICAL SCIENCE -- Public Policy | Cultural Policy
- SOCIAL SCIENCE -- Anthropology | Cultural
- SOCIAL SCIENCE -- Popular Culture
- United States
- Mass media and music -- United States
Genre
Member of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/The-sounds-of-capitalism--advertising-music/gSqrs-9liQk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/The-sounds-of-capitalism--advertising-music/gSqrs-9liQk/">The sounds of capitalism : advertising, music, and the conquest of culture, Timothy D. Taylor</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
