Coverart for item
The Resource The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy, Steve Stoute with Mim Eichler Rivas

The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy, Steve Stoute with Mim Eichler Rivas

Label
The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy
Title
The tanning of America
Title remainder
how hip-hop created a culture that rewrote the rules of the new economy
Statement of responsibility
Steve Stoute with Mim Eichler Rivas
Creator
Contributor
Subject
Language
eng
Summary
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion," based on shared experiences and values. This consumer is a mindset--not a race or age--that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes used by corporate America. Stoute believes there is a language gap that must be bridged in order to engage this market force, and this book provides that translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the power of popular culture is helping reinvigorate the American dream.--From publisher description
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Stoute, Steve
Dewey number
306.1
Index
no index present
LC call number
HF5415.1
LC item number
.S76 2011
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Rivas, Mim Eichler
http://library.link/vocab/subjectName
  • Marketing
  • Hip-hop
  • Consumers
  • Rap (Music)
  • Hip-hop
  • Hip-hop
  • BUSINESS & ECONOMICS / Marketing / General
  • Marketing
  • Hip-hop culture
  • Consumers
  • Rap music
  • Hip-hop culture
  • Hip-hop culture
Label
The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy, Steve Stoute with Mim Eichler Rivas
Instantiates
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • pt. One: How tanning happened -- 1. Walk this way -- 2. Hard knock life -- 3. For us by us -- 4. All business is show business --
  • pt. Two: The power, pitfalls, and potential of tanning -- 5. marketing CDs with shoelaces -- 6. Mirrors and the velvet rope -- 7. Future shock remix -- 8. Selling mind-sets, not products --
  • pt. Three: The future of the tan world -- 9. 1520 Sedgwick Avenue: 1600 Pennsylvania Avenue -- 10. Tan is the new cool -- Coda: Culture's next in-car-na-tion
Control code
671703573
Dimensions
24 cm
Extent
xxx, 290 pages
Isbn
9781592404810
Lccn
2011004316
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)671703573
Label
The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy, Steve Stoute with Mim Eichler Rivas
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • pt. One: How tanning happened -- 1. Walk this way -- 2. Hard knock life -- 3. For us by us -- 4. All business is show business --
  • pt. Two: The power, pitfalls, and potential of tanning -- 5. marketing CDs with shoelaces -- 6. Mirrors and the velvet rope -- 7. Future shock remix -- 8. Selling mind-sets, not products --
  • pt. Three: The future of the tan world -- 9. 1520 Sedgwick Avenue: 1600 Pennsylvania Avenue -- 10. Tan is the new cool -- Coda: Culture's next in-car-na-tion
Control code
671703573
Dimensions
24 cm
Extent
xxx, 290 pages
Isbn
9781592404810
Lccn
2011004316
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)671703573

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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