The Resource The tipping point : how little things can make a big difference, Malcolm Gladwell
The tipping point : how little things can make a big difference, Malcolm Gladwell
Resource Information
The item The tipping point : how little things can make a big difference, Malcolm Gladwell represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item The tipping point : how little things can make a big difference, Malcolm Gladwell represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET
- Language
- eng
- Edition
- 1st ed.
- Extent
- viii, 279 pages
- Contents
-
- The three rules of epidemics
- The law of the few: connectors, mavens, and salesmen
- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus
- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime
- The power of context (part two): the magic number one hundred and fifty
- Case study: rumors, sneakers, and the power of translation
- Case study: suicide, smoking, and the search for the unsticky cigarette
- Conclusion: focus, test, and believe
- Isbn
- 9780316316965
- Label
- The tipping point : how little things can make a big difference
- Title
- The tipping point
- Title remainder
- how little things can make a big difference
- Statement of responsibility
- Malcolm Gladwell
- Language
- eng
- Summary
- "New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1963-
- http://library.link/vocab/creatorName
- Gladwell, Malcolm
- Dewey number
- 302
- Index
- index present
- LC call number
- HM1033
- LC item number
- .G53 2000
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Social psychology
- Contagion (Social psychology)
- Causation
- Context effects (Psychology)
- Causality
- Psychology, Social
- Label
- The tipping point : how little things can make a big difference, Malcolm Gladwell
- Bibliography note
- Includes bibliographical references (pages [260]-270) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe
- Control code
- 42397965
- Dimensions
- 21 cm
- Edition
- 1st ed.
- Extent
- viii, 279 pages
- Isbn
- 9780316316965
- Lccn
- 99047576
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Label
- The tipping point : how little things can make a big difference, Malcolm Gladwell
- Bibliography note
- Includes bibliographical references (pages [260]-270) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe
- Control code
- 42397965
- Dimensions
- 21 cm
- Edition
- 1st ed.
- Extent
- viii, 279 pages
- Isbn
- 9780316316965
- Lccn
- 99047576
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/The-tipping-point--how-little-things-can-make-a/kuZVe7WqwnE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/The-tipping-point--how-little-things-can-make-a/kuZVe7WqwnE/">The tipping point : how little things can make a big difference, Malcolm Gladwell</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
