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The Resource The tipping point : how little things can make a big difference, Malcolm Gladwell

The tipping point : how little things can make a big difference, Malcolm Gladwell

Label
The tipping point : how little things can make a big difference
Title
The tipping point
Title remainder
how little things can make a big difference
Statement of responsibility
Malcolm Gladwell
Creator
Subject
Language
eng
Summary
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET
Cataloging source
DLC
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Gladwell, Malcolm
Dewey number
302
Index
index present
LC call number
HM1033
LC item number
.G53 2000
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Social psychology
  • Contagion (Social psychology)
  • Causation
  • Context effects (Psychology)
  • Causality
  • Psychology, Social
Label
The tipping point : how little things can make a big difference, Malcolm Gladwell
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [260]-270) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe
Control code
42397965
Dimensions
21 cm
Edition
1st ed.
Extent
viii, 279 pages
Isbn
9780316316965
Lccn
99047576
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
The tipping point : how little things can make a big difference, Malcolm Gladwell
Publication
Bibliography note
Includes bibliographical references (pages [260]-270) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe
Control code
42397965
Dimensions
21 cm
Edition
1st ed.
Extent
viii, 279 pages
Isbn
9780316316965
Lccn
99047576
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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