Coverart for item
The Resource The total package : the evolution and secret meanings of boxes, bottles, cans, and tubes, Thomas Hine

The total package : the evolution and secret meanings of boxes, bottles, cans, and tubes, Thomas Hine

Label
The total package : the evolution and secret meanings of boxes, bottles, cans, and tubes
Title
The total package
Title remainder
the evolution and secret meanings of boxes, bottles, cans, and tubes
Statement of responsibility
Thomas Hine
Creator
Subject
Language
eng
Summary
  • In the average half-hour trip to the supermarket, 30,000 products vie for the shopper's attention, and those that get noticed have only a sixth of a second to make their sales pitch. Today's marketers know they have to trigger desire instantly - and they do so, visually, by creating packages that make exactly the right promises
  • Packages understand you better than you understand packages, and The Total Package tells why. It is a delightful and erudite exploration of the way modern packages play on our deepest fears and desires to sell us germ-killing soap or high-profile vodka. Ranging from ancient Mesopotamia to Madison Avenue, from Aunt Jemima to Madonna, from Marlboros to McDonald's, Thomas Hine surveys packaging throughout history, exploring how advances in bottles, cans, and boxes have remade products, stores, and modern life. A package is a protector, a friend, and, ultimately, a piece of trash.contributions to world culture
  • Packages as small as a pillbox or as large as Walt Disney World play on the emotions, even as they promise predictable satisfactions. With an eye for the profound and the absurd, The Total Package describes the exploits of the oatmeal barons, medicine hucksters, psychologists, engineers, and marketing wizards who have made the art of packaging one of America's dominant contributions to world culture
  • The Total Package is a fascinating look at the unexpected meanings hidden in the most familiar boxes, bottles, cans, and tubes found in every home. Thomas Hine decodes their secret language in a lively narrative revealing the way we sell our products and ourselves, and changing forever the way we see our increasingly packaged world
Cataloging source
DLC
http://library.link/vocab/creatorDate
1947-
http://library.link/vocab/creatorName
Hine, Thomas
Illustrations
  • illustrations
  • plates
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Packaging
  • Packaging
  • Advertising
Label
The total package : the evolution and secret meanings of boxes, bottles, cans, and tubes, Thomas Hine
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 269-277) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What's in a package -- Holding magic -- Trusting the package -- The grocer couldn't help it -- Serve yourself -- A world of packages -- The art of the package -- Seeing and believing -- Empties
Control code
31288019
Dimensions
25 cm
Edition
1st ed.
Extent
xi, 289 pages, 24 unnumbered pages of plates
Isbn
9780316364805
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
(WaOLN)1649494
Label
The total package : the evolution and secret meanings of boxes, bottles, cans, and tubes, Thomas Hine
Publication
Bibliography note
Includes bibliographical references (pages 269-277) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What's in a package -- Holding magic -- Trusting the package -- The grocer couldn't help it -- Serve yourself -- A world of packages -- The art of the package -- Seeing and believing -- Empties
Control code
31288019
Dimensions
25 cm
Edition
1st ed.
Extent
xi, 289 pages, 24 unnumbered pages of plates
Isbn
9780316364805
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
System control number
(WaOLN)1649494

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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