Coverart for item
The Resource This little kiddy went to market : the corporate capture of childhood, Sharon Beder with Wendy Varney and Richard Gosden, (electronic resource)

This little kiddy went to market : the corporate capture of childhood, Sharon Beder with Wendy Varney and Richard Gosden, (electronic resource)

Label
This little kiddy went to market : the corporate capture of childhood
Title
This little kiddy went to market
Title remainder
the corporate capture of childhood
Statement of responsibility
Sharon Beder with Wendy Varney and Richard Gosden
Creator
Contributor
Subject
Language
eng
Summary
Annotation:
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Beder, Sharon
Dewey number
339.47083
LC call number
HF5415.332.C45
LC item number
B43 2009eb
http://library.link/vocab/relatedWorkOrContributorDate
  • 1952-
  • 1945-
http://library.link/vocab/relatedWorkOrContributorName
  • Varney, Wendy
  • Gosden, Richard
  • ebrary, Inc
http://library.link/vocab/subjectName
  • Child consumers
  • Target marketing
  • Corporate power
  • Business and education
Summary expansion
This book investigates the way that corporations are strategically shaping children to be under-aged hyperconsumers.Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.Beder investigates the corporate relations and ideals that infiltrate every aspect of our lives, especially through our public services. She presents an alarming picture of how a child's social development - through education, health care and nutrition - has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, Beder explains how businesses are taking control of more and more aspects of schooling, not only for profit but to erode state schooling and promote business values. Similarly, she writes how children are taught from an early age that the pharmacy offers the solutions to all their ills, and how pharmaceuticals are only to happy to 'educate' them
Label
This little kiddy went to market : the corporate capture of childhood, Sharon Beder with Wendy Varney and Richard Gosden, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 224-287) and index
Control code
OCM1bookssj0000429719
Dimensions
unknown
Extent
viii, 307 p.
Governing access note
License restrictions may limit access
Isbn
9781849644303
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000429719
Label
This little kiddy went to market : the corporate capture of childhood, Sharon Beder with Wendy Varney and Richard Gosden, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. 224-287) and index
Control code
OCM1bookssj0000429719
Dimensions
unknown
Extent
viii, 307 p.
Governing access note
License restrictions may limit access
Isbn
9781849644303
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000429719

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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