Coverart for item
The Resource This note's for you : popular music + advertising = marketing excellence, David Allan

This note's for you : popular music + advertising = marketing excellence, David Allan

Label
This note's for you : popular music + advertising = marketing excellence
Title
This note's for you
Title remainder
popular music + advertising = marketing excellence
Statement of responsibility
David Allan
Creator
Author
Subject
Language
eng
Summary
From Coca-Cola to Chrysler this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign, and that the choir had no idea that Eminem was going to show up while they were taping the "Lose Yourself " campaign, or that The Doors were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This book talks of the people who created the campaigns with the songs we remember the most. Everything from Bob Seger's "Like A Rock" (Chevy Trucks) to LMFAO's Party Rock and the dancing hamsters (Kia). The result is a book that educates and entertains on what made these campaigns excellent and how to make excellent campaigns. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go
Member of
Cataloging source
NYBEP
http://library.link/vocab/creatorName
Allan, David
Dewey number
780.2373
Illustrations
illustrations
Index
index present
LC call number
ML3790
LC item number
.A448 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
Series statement
Digital and social media marketing and advertising collection,
http://library.link/vocab/subjectName
  • Music in advertising
  • Singing commercials
  • MUSIC
  • MUSIC
  • Music in advertising
  • Singing commercials
Target audience
  • adult
  • specialized
Label
This note's for you : popular music + advertising = marketing excellence, David Allan
Instantiates
Publication
Note
Title from PDF title page (viewed on January 31, 2015)
Bibliography note
Includes bibliographical references (pages 175-179) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Opening act: the brands -- Synchronization and transcription licenses -- 1. "Teach the World to Sing" -- Coca Cola (1971) -- 2. New Generation -- Michael Jackson and Pepsi (1983) -- 3. Grapevine -- Motown and the California Raisins (1986) -- 4. "Revolution" -- The Beatles and Nike (1987) -- 5. "Be My Baby" -- The Ronettes and Levi's (1989) -- 6. "Like A Rock" -- Bob Seger and Chevy (1991) -- 7. "Start Me Up" -- The Rolling Stones and Microsoft (1995) -- 8. "Desert Rose" -- Sting and Jaguar (1999) -- 9. "Pink Moon" -- Drake and VW (1999) -- 10. "Find My Baby" -- Moby and American Express (2000) -- 11. "Days Go By" -- Dirty Vegas and Mitsubishi (2002) -- 12. "Lust for Life" -- Iggy Pop and Royal Caribbean (2002) -- 13. "Rock and Roll" -- Led Zeppelin and Cadillac (2002) -- 14. The Silhouettes -- Various Artists and Apple (2003) -- 15. Angels -- Bob Dylan and Victoria's Secret (2004) -- 16. "Love Train" -- O'Jays and Coors Light (2005) -- 17. "Back in Black" -- AC/DC and The Gap (2006) -- 18. "The Hamsters" -- Various Artists and Kia (2008) -- 19. "Lose Yourself" -- Eminem and Chrysler (2011) -- 20. Horses and Dogs -- Fleetwood Mac, Passenger, and Budweiser (2013 and 2014) -- Encore: The Bands -- Notes -- References -- Index
Control code
902646238
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (1 PDF (xii, 184 pages))
Form of item
online
Isbn
9781631570018
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)902646238
Label
This note's for you : popular music + advertising = marketing excellence, David Allan
Publication
Note
Title from PDF title page (viewed on January 31, 2015)
Bibliography note
Includes bibliographical references (pages 175-179) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Opening act: the brands -- Synchronization and transcription licenses -- 1. "Teach the World to Sing" -- Coca Cola (1971) -- 2. New Generation -- Michael Jackson and Pepsi (1983) -- 3. Grapevine -- Motown and the California Raisins (1986) -- 4. "Revolution" -- The Beatles and Nike (1987) -- 5. "Be My Baby" -- The Ronettes and Levi's (1989) -- 6. "Like A Rock" -- Bob Seger and Chevy (1991) -- 7. "Start Me Up" -- The Rolling Stones and Microsoft (1995) -- 8. "Desert Rose" -- Sting and Jaguar (1999) -- 9. "Pink Moon" -- Drake and VW (1999) -- 10. "Find My Baby" -- Moby and American Express (2000) -- 11. "Days Go By" -- Dirty Vegas and Mitsubishi (2002) -- 12. "Lust for Life" -- Iggy Pop and Royal Caribbean (2002) -- 13. "Rock and Roll" -- Led Zeppelin and Cadillac (2002) -- 14. The Silhouettes -- Various Artists and Apple (2003) -- 15. Angels -- Bob Dylan and Victoria's Secret (2004) -- 16. "Love Train" -- O'Jays and Coors Light (2005) -- 17. "Back in Black" -- AC/DC and The Gap (2006) -- 18. "The Hamsters" -- Various Artists and Kia (2008) -- 19. "Lose Yourself" -- Eminem and Chrysler (2011) -- 20. Horses and Dogs -- Fleetwood Mac, Passenger, and Budweiser (2013 and 2014) -- Encore: The Bands -- Notes -- References -- Index
Control code
902646238
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (1 PDF (xii, 184 pages))
Form of item
online
Isbn
9781631570018
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)902646238

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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