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The Resource Videostyle in presidential campaigns : style and content of televised political advertising, Lynda Lee Kaid and Anne Johnston

Videostyle in presidential campaigns : style and content of televised political advertising, Lynda Lee Kaid and Anne Johnston

Label
Videostyle in presidential campaigns : style and content of televised political advertising
Title
Videostyle in presidential campaigns
Title remainder
style and content of televised political advertising
Statement of responsibility
Lynda Lee Kaid and Anne Johnston
Creator
Contributor
Subject
Language
eng
Summary
"Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Since 1952, when Eisenhower's media consultants decided they could "warm up" the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spent hundreds of millions on TV ads. For better or worse, political spots have become the dominant form of communication between voters and candidates. This research establishes clear videostyles for incumbents and challengers and demonstrates that candidate party and electoral position can have strong influences in style and content of political advertising. This book will be important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections."--BOOK JACKET
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Kaid, Lynda Lee
Dewey number
324.7/3/0973
Illustrations
illustrations
Index
index present
LC call number
JK2281
LC item number
.K26 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Johnston, Anne
Series statement
Praeger series in political communication,
http://library.link/vocab/subjectName
  • Advertising, Political
  • Television in politics
Label
Videostyle in presidential campaigns : style and content of televised political advertising, Lynda Lee Kaid and Anne Johnston
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [203]-220) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
43481757
Dimensions
24 cm
Extent
xii, 226 pages
Isbn
9780275940713
Isbn Type
(alk. paper)
Lccn
00023311
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Videostyle in presidential campaigns : style and content of televised political advertising, Lynda Lee Kaid and Anne Johnston
Publication
Bibliography note
Includes bibliographical references (pages [203]-220) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
43481757
Dimensions
24 cm
Extent
xii, 226 pages
Isbn
9780275940713
Isbn Type
(alk. paper)
Lccn
00023311
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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