The Resource Viral marketing and social networks, Maria Petrescu
Viral marketing and social networks, Maria Petrescu
Resource Information
The item Viral marketing and social networks, Maria Petrescu represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Viral marketing and social networks, Maria Petrescu represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing, beginning with a short overview of the history and evolution of the viral marketing term. As well as, differences between connected terms, such as marketing buzz, are explored. The book provides a viral marketing toolkit and explores the use of each tool in social media. Viral advertising, as a significant tool and source of viral message, is discussed in detail and examples of various companies' viral campaigns are described. The discussion also focuses on how and where businesses can post messages with viral objectives and which consumer segment is the focus of the initial targeting initiative. How to contend with negative viral campaigns is another topic of interest debated in the text. This book is intended for a broad audience, including students, and professors in business and communication schools as well as marketing practitioners. The purpose of the book is to clarify the viral marketing term and discuss the key points related to the successful creation and management of a viral marketing campaign
- Language
- eng
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (xii, 131 pages)).
- Note
-
- Title from PDF title page (viewed May 25, 2014)
- Part of: 2014 digital library
- Contents
-
- 1. Viral marketing
- 2. The social network
- 3. Viral marketing media
- 4. Viral marketing characteristics and tools
- 5. Viral advertising
- 6. Hybrid marketing
- 7. Releasing the virus
- 8. Results and evaluation
- 9. Negative viral campaigns
- 10. Conclusions
- References
- Index
- Isbn
- 9781606498125
- Label
- Viral marketing and social networks
- Title
- Viral marketing and social networks
- Statement of responsibility
- Maria Petrescu
- Subject
-
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Electronic books
- Social networks
- Social networks
- Viral marketing
- Viral marketing
- advertising appeals
- buzz marketing
- market mavens
- message seeding
- social media
- social network
- user generated content
- viral advertising
- viral marketing
- word-of-mouse
- word-of-mouth
- BUSINESS & ECONOMICS -- Industrial Management
- Language
- eng
- Summary
- Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing, beginning with a short overview of the history and evolution of the viral marketing term. As well as, differences between connected terms, such as marketing buzz, are explored. The book provides a viral marketing toolkit and explores the use of each tool in social media. Viral advertising, as a significant tool and source of viral message, is discussed in detail and examples of various companies' viral campaigns are described. The discussion also focuses on how and where businesses can post messages with viral objectives and which consumer segment is the focus of the initial targeting initiative. How to contend with negative viral campaigns is another topic of interest debated in the text. This book is intended for a broad audience, including students, and professors in business and communication schools as well as marketing practitioners. The purpose of the book is to clarify the viral marketing term and discuss the key points related to the successful creation and management of a viral marketing campaign
- Cataloging source
- NYBEP
- http://library.link/vocab/creatorName
- Petrescu, Maria
- Dewey number
- 658.872
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .P478 2014
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- abstracts summaries
- bibliography
- Series statement
- Digital and social media marketing and advertising collection,
- http://library.link/vocab/subjectName
-
- Viral marketing
- Social networks
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Social networks
- Viral marketing
- Target audience
-
- adult
- specialized
- Label
- Viral marketing and social networks, Maria Petrescu
- Note
-
- Title from PDF title page (viewed May 25, 2014)
- Part of: 2014 digital library
- Bibliography note
- Includes bibliographical references (pages 115-125) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index
- Control code
- 880626278
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (xii, 131 pages)).
- Form of item
- online
- Isbn
- 9781606498125
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 1685b671-ccc0-4ba6-89a4-e572387bb691
- Specific material designation
- remote
- System control number
- (OCoLC)880626278
- Label
- Viral marketing and social networks, Maria Petrescu
- Note
-
- Title from PDF title page (viewed May 25, 2014)
- Part of: 2014 digital library
- Bibliography note
- Includes bibliographical references (pages 115-125) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index
- Control code
- 880626278
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (xii, 131 pages)).
- Form of item
- online
- Isbn
- 9781606498125
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 1685b671-ccc0-4ba6-89a4-e572387bb691
- Specific material designation
- remote
- System control number
- (OCoLC)880626278
Subject
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Electronic books
- Social networks
- Social networks
- Viral marketing
- Viral marketing
- advertising appeals
- buzz marketing
- market mavens
- message seeding
- social media
- social network
- user generated content
- viral advertising
- viral marketing
- word-of-mouse
- word-of-mouth
- BUSINESS & ECONOMICS -- Industrial Management
Genre
Member of
- Digital and social media marketing and advertising collection.
- EBSCO eBook Public Library Collection-North America
- 2014 digital library
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Viral-marketing-and-social-networks-Maria/m_zoa0cX4RY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Viral-marketing-and-social-networks-Maria/m_zoa0cX4RY/">Viral marketing and social networks, Maria Petrescu</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
