Coverart for item
The Resource Werbung Mit Behinderung : Eine Umstrittene Kommunikationsstrategie Zwischen Provokation und Desensibilisierung, (electronic resource:)

Werbung Mit Behinderung : Eine Umstrittene Kommunikationsstrategie Zwischen Provokation und Desensibilisierung, (electronic resource:)

Label
Werbung Mit Behinderung : Eine Umstrittene Kommunikationsstrategie Zwischen Provokation und Desensibilisierung
Title
Werbung Mit Behinderung
Title remainder
Eine Umstrittene Kommunikationsstrategie Zwischen Provokation und Desensibilisierung
Creator
Language
ger
Summary
Annotation:
Related
Cataloging source
BIP US
http://library.link/vocab/creatorName
Eckert, Martin
Series statement
Edition Medienwissenschaft Ser.
Series volume
1
Summary expansion
People with disabilities largely do not appear in commercial advertisements. This can be perceived from the perspective of those affected as an act of stigmatization, however is justified from the perspective of advertisers by the fear of negative consumer reactions. Yet to what extent are these concerns still relevant? Martin Eckert's sociological study on this innovative topic takes up the challenge to empirically analyze a virtually invisible phenomenon. In so doing, he connects the perspectives of advertising and media impact with highly topical issues in disability studies, in science as in society
Label
Werbung Mit Behinderung : Eine Umstrittene Kommunikationsstrategie Zwischen Provokation und Desensibilisierung, (electronic resource:)
Instantiates
Publication
Control code
OCM1bookssj0001440007
Dimensions
unknown
Isbn
9783839425374
Note
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Other control number
9783839425374
Specific material designation
remote
System control number
(WaSeSS)bookssj0001440007
Label
Werbung Mit Behinderung : Eine Umstrittene Kommunikationsstrategie Zwischen Provokation und Desensibilisierung, (electronic resource:)
Publication
Control code
OCM1bookssj0001440007
Dimensions
unknown
Isbn
9783839425374
Note
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Other control number
9783839425374
Specific material designation
remote
System control number
(WaSeSS)bookssj0001440007

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