The Resource What's in a name? : advertising and the concept of brands, by John Philip Jones and Jan S. Slater
What's in a name? : advertising and the concept of brands, by John Philip Jones and Jan S. Slater
Resource Information
The item What's in a name? : advertising and the concept of brands, by John Philip Jones and Jan S. Slater represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item What's in a name? : advertising and the concept of brands, by John Philip Jones and Jan S. Slater represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included
- Language
- eng
- Edition
- 2nd ed.
- Extent
- 1 online resource (xxiii, 308 pages)
- Contents
-
- List of Tables and Figures; Foreword: Advertising and Brand Planning; 1 Introduction; 2 Brands: What They Are and Why They Emerged; 3 Factors That Shape a Brand During Its Conception and Birth; 4 Factors That Shape a Brand During Its Growth and Maturity; 5 The Mature Brand and the Consumer: The Nature of Repeat-Buying Theory; 6 Advertising Research: A Digression on Recall; 7 How Advertising Influences Sales; 8 How Advertising Builds Brands; 9 Giving a Brand Legs: Brands as Collectible Entities; 10 The Contribution of Advertising Strategy to Brand Building
- Isbn
- 9780765609731
- Label
- What's in a name? : advertising and the concept of brands
- Title
- What's in a name?
- Title remainder
- advertising and the concept of brands
- Statement of responsibility
- by John Philip Jones and Jan S. Slater
- Language
- eng
- Summary
- This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included
- Action
- digitized
- Cataloging source
- Nz
- http://library.link/vocab/creatorName
- Jones, John Philip
- Dewey number
- 658.8/343
- Illustrations
- illustrations
- Index
- index present
- Language note
- English
- LC call number
- HF5823
- LC item number
- .J718 2003eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Slater, Jan
- http://library.link/vocab/subjectName
-
- Advertising
- Brand name products
- Publicité
- Produits de marque
- BUSINESS & ECONOMICS
- Advertising
- Brand name products
- Markenname
- Markenartikel
- Reclame
- Merkartikelen
- Label
- What's in a name? : advertising and the concept of brands, by John Philip Jones and Jan S. Slater
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- List of Tables and Figures; Foreword: Advertising and Brand Planning; 1 Introduction; 2 Brands: What They Are and Why They Emerged; 3 Factors That Shape a Brand During Its Conception and Birth; 4 Factors That Shape a Brand During Its Growth and Maturity; 5 The Mature Brand and the Consumer: The Nature of Repeat-Buying Theory; 6 Advertising Research: A Digression on Recall; 7 How Advertising Influences Sales; 8 How Advertising Builds Brands; 9 Giving a Brand Legs: Brands as Collectible Entities; 10 The Contribution of Advertising Strategy to Brand Building
- Control code
- 228172887
- Dimensions
- unknown
- Edition
- 2nd ed.
- Extent
- 1 online resource (xxiii, 308 pages)
- Form of item
- online
- Isbn
- 9780765609731
- Lccn
- 2002030890
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- System control number
- (OCoLC)228172887
- System details
- Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
- Label
- What's in a name? : advertising and the concept of brands, by John Philip Jones and Jan S. Slater
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- List of Tables and Figures; Foreword: Advertising and Brand Planning; 1 Introduction; 2 Brands: What They Are and Why They Emerged; 3 Factors That Shape a Brand During Its Conception and Birth; 4 Factors That Shape a Brand During Its Growth and Maturity; 5 The Mature Brand and the Consumer: The Nature of Repeat-Buying Theory; 6 Advertising Research: A Digression on Recall; 7 How Advertising Influences Sales; 8 How Advertising Builds Brands; 9 Giving a Brand Legs: Brands as Collectible Entities; 10 The Contribution of Advertising Strategy to Brand Building
- Control code
- 228172887
- Dimensions
- unknown
- Edition
- 2nd ed.
- Extent
- 1 online resource (xxiii, 308 pages)
- Form of item
- online
- Isbn
- 9780765609731
- Lccn
- 2002030890
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- System control number
- (OCoLC)228172887
- System details
- Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Whats-in-a-name--advertising-and-the-concept/vg77RCH_MYQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Whats-in-a-name--advertising-and-the-concept/vg77RCH_MYQ/">What's in a name? : advertising and the concept of brands, by John Philip Jones and Jan S. Slater</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
