Coverart for item
The Resource When luxury meets art : forms of collaboration between luxury brands and the arts, Olga Louisa Kastner ; with a foreword by Prof. Dr. Carsten Baumgarth

When luxury meets art : forms of collaboration between luxury brands and the arts, Olga Louisa Kastner ; with a foreword by Prof. Dr. Carsten Baumgarth

Label
When luxury meets art : forms of collaboration between luxury brands and the arts
Title
When luxury meets art
Title remainder
forms of collaboration between luxury brands and the arts
Statement of responsibility
Olga Louisa Kastner ; with a foreword by Prof. Dr. Carsten Baumgarth
Creator
Contributor
Author
Subject
Language
  • eng
  • ger
  • eng
Summary
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases. Contents Explanations of the Luxury Brand, Art and Luxury Brand-Art Collaborations Attributes and Typology of Luxury Brand-Art Collaborations Target Groups Researchers, lecturers, and students in the fields of marketing, branding and communication Managers and marketing executives of luxury brands as well as artists, cultural managers, and patrons of the art The Author Olga Louisa Kastner, MA, studied at the Berlin School of Economics and Law. She currently works as a project manager and is responsible for developing a marketing agency's luxury, watches and jewelleryaccounts
Member of
Cataloging source
E7B
http://library.link/vocab/creatorName
Kastner, Olga Louisa
Dewey number
658.8
Illustrations
illustrations
Index
no index present
Language note
English with foreword in German
LC call number
  • HF5415
  • HD9999.L852
LC item number
  • .K37 2014eb
  • K37 2014eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1968-
http://library.link/vocab/relatedWorkOrContributorName
Baumgarth, Carsten
Series statement
BestMasters
http://library.link/vocab/subjectName
  • Luxuries
  • Economics
  • Marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Economics
  • Luxuries
  • Marketing
  • Markenpolitik
  • Luxusgut
  • Kunstmarkt
  • Kooperation
http://bibfra.me/vocab/relation/writerofforeword
iFrbaYK094Y
Label
When luxury meets art : forms of collaboration between luxury brands and the arts, Olga Louisa Kastner ; with a foreword by Prof. Dr. Carsten Baumgarth
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Geleitwort; Acknowledgements; Table of contents; List of figures; List of tables; A. Introduction; 1. Topicality and practical relevance of the research question; 2. Problem definition and course of the investigation; B. Basics; 1. Explanations on the notion of the luxury brand; 1.1 Notion, history and definition of the concept of luxury; 1.2 Definition and conceptual demarcation of the luxury brand; 1.3 Functions and effects of the luxury brand on the consumer; 2. Explanations on the notion of art; 2.1 Different perspectives on art
  • 2.2 Contemporary approaches to the operationalisation of art2.3 Classification of the different art forms; 3. Explanations on Luxury Brand-Art Collaborations; 3.1 History; 3.2 Existing literature concepts; 3.3 Definition and conceptual demarcation; C. Attributes of Luxury Brand-Art Collaborations; 1. Preliminary methodological remarks; 1.1 Taxonomy: Classification vs. typology; 1.2 Properties of attributes; 1.3 Alternative approaches to the selection of attributes; 1.4 Description of the research design; 2. Deductive attribute derivation; 2.1 Theoretical points of reference
  • 2.1.1 Luxury brand management2.1.2 Brand leveraging; 2.1.3 Interfirm co-operation management; 2.1.4 Art-Business management; 2.2 Deduced attributes of Luxury Brand-Art Collaborations; 2.2.1 Attributes of the luxury brand; 2.2.2 Attributes of the arts; 2.2.3 Attributes of the relationship between the luxury brand and the arts; 2.2.4 Attributes of the realisation of the Luxury Brand-Art Collaboration; 3. Inductive attribute derivation; 3.1 Case studies; 3.2 Induced attributes of Luxury Brand-Art Collaborations; 3.2.1 Attributes of the luxury brand; 3.2.2 Attributes of the arts
  • 3.2.3 Attributes of the realisation of the Luxury Brand-Art Collaboration4. Conceptual framework: Attributes of Luxury Brand-Art Collaborations; D. Typology of Luxury Brand-Art Collaborations; 1. Preliminary methodological remarks; 1.1 Cluster analysis as part of the multivariate methods of data analysis; 1.2 Description of the research process; 2. Empirical selection and description of Luxury Brand-Art Collaborations; 2.1 Used method of data collection; 2.1.1 Alternative approaches to the collection of luxury brands; 2.1.2 Presentation of the 'World Luxury Brand Directory'
  • 2.1.3 Configuration and adaptation of the 'World Luxury Brand Directory'2.1.4 Empirical selection of Luxury Brand-Art Collaborations; 2.2 General remarks on Luxury Brand-Art Collaborations; 2.2.1 Sample demographics; 2.2.2 Frequency distribution; 2.2.3 Final selection of attributes; 3. Determination of different types of Luxury Brand-Art Collaborations; 3.1 Empirical identification; 3.2 Conceptual description; 3.3 Prototypical cases; E. Closing remarks; 1. Evaluation and limitations of the typological study; 2. Outlook; List of references; List of appendices; I. Data bases
Control code
868923021
Dimensions
unknown
Extent
1 online resource (x, 126 pages)
Form of item
online
Isbn
9783658045760
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)868923021
Label
When luxury meets art : forms of collaboration between luxury brands and the arts, Olga Louisa Kastner ; with a foreword by Prof. Dr. Carsten Baumgarth
Publication
Copyright
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Geleitwort; Acknowledgements; Table of contents; List of figures; List of tables; A. Introduction; 1. Topicality and practical relevance of the research question; 2. Problem definition and course of the investigation; B. Basics; 1. Explanations on the notion of the luxury brand; 1.1 Notion, history and definition of the concept of luxury; 1.2 Definition and conceptual demarcation of the luxury brand; 1.3 Functions and effects of the luxury brand on the consumer; 2. Explanations on the notion of art; 2.1 Different perspectives on art
  • 2.2 Contemporary approaches to the operationalisation of art2.3 Classification of the different art forms; 3. Explanations on Luxury Brand-Art Collaborations; 3.1 History; 3.2 Existing literature concepts; 3.3 Definition and conceptual demarcation; C. Attributes of Luxury Brand-Art Collaborations; 1. Preliminary methodological remarks; 1.1 Taxonomy: Classification vs. typology; 1.2 Properties of attributes; 1.3 Alternative approaches to the selection of attributes; 1.4 Description of the research design; 2. Deductive attribute derivation; 2.1 Theoretical points of reference
  • 2.1.1 Luxury brand management2.1.2 Brand leveraging; 2.1.3 Interfirm co-operation management; 2.1.4 Art-Business management; 2.2 Deduced attributes of Luxury Brand-Art Collaborations; 2.2.1 Attributes of the luxury brand; 2.2.2 Attributes of the arts; 2.2.3 Attributes of the relationship between the luxury brand and the arts; 2.2.4 Attributes of the realisation of the Luxury Brand-Art Collaboration; 3. Inductive attribute derivation; 3.1 Case studies; 3.2 Induced attributes of Luxury Brand-Art Collaborations; 3.2.1 Attributes of the luxury brand; 3.2.2 Attributes of the arts
  • 3.2.3 Attributes of the realisation of the Luxury Brand-Art Collaboration4. Conceptual framework: Attributes of Luxury Brand-Art Collaborations; D. Typology of Luxury Brand-Art Collaborations; 1. Preliminary methodological remarks; 1.1 Cluster analysis as part of the multivariate methods of data analysis; 1.2 Description of the research process; 2. Empirical selection and description of Luxury Brand-Art Collaborations; 2.1 Used method of data collection; 2.1.1 Alternative approaches to the collection of luxury brands; 2.1.2 Presentation of the 'World Luxury Brand Directory'
  • 2.1.3 Configuration and adaptation of the 'World Luxury Brand Directory'2.1.4 Empirical selection of Luxury Brand-Art Collaborations; 2.2 General remarks on Luxury Brand-Art Collaborations; 2.2.1 Sample demographics; 2.2.2 Frequency distribution; 2.2.3 Final selection of attributes; 3. Determination of different types of Luxury Brand-Art Collaborations; 3.1 Empirical identification; 3.2 Conceptual description; 3.3 Prototypical cases; E. Closing remarks; 1. Evaluation and limitations of the typological study; 2. Outlook; List of references; List of appendices; I. Data bases
Control code
868923021
Dimensions
unknown
Extent
1 online resource (x, 126 pages)
Form of item
online
Isbn
9783658045760
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)868923021

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      38.710138 -90.311107
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