Coverart for item
The Resource Why customers come back : how to create lasting customer loyalty, Manzie R. Lawfer

Why customers come back : how to create lasting customer loyalty, Manzie R. Lawfer

Label
Why customers come back : how to create lasting customer loyalty
Title
Why customers come back
Title remainder
how to create lasting customer loyalty
Statement of responsibility
Manzie R. Lawfer
Creator
Subject
Genre
Language
eng
Summary
  • Annotation
  • Annotation
Member of
Cataloging source
N$T
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
Lawfer, Manzie R.
Dewey number
658.8/343
Index
index present
LC call number
HF5415.525
LC item number
.L39 2004eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Customer loyalty
  • Customer relations
  • BUSINESS & ECONOMICS
  • Customer relations
  • Customer loyalty
  • Customer loyalty
  • Customer relations
  • Marketing & Sales
  • Commerce
  • Business & Economics
Summary expansion
  • Discovering and utilizing specific activities that will make your customers buy again and again
  • Loyal customers are the most important asset of any company--more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and "highly profitable. Companies with a loyal customer base enjoy greater profitability in good economic times and can depend on their loyal customers to help them survive difficult ones. Many businesses display banners proclaiming "Build Customer Loyalty!" but offer no training or tools to accomplish this mission. It is the moral equivalent of an athletic coach cupping his hands around his mouth and yelling at his players, "Score more point!" Why Customers Come Back is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and again ... and tell the world why everyone "else should buy from you too! It isn't until a customer buys from you a second, third, or fourth time, that you actually see any profit. So learning how to retain customers is far more important and profitable than chasing new ones. Even a seemingly negligible increase in repeat business--just five percent--produces a whopping 60 percent increase in profits. What customers want today may fall out of favor tomorrow. American business is a fickle master. Technology, the Internet, and overnight delivery to anywhere in the country have made every business global--mom-and-pop corner stores must now compete with businesses thousands of miles away. Customer loyalty levels the playing field. It is the ultimate competitive advantage. The practical advice in Why Customers Come Back is based onthe "real buying habits of "real customers. The five principles to follow are not brain surgery. Business people, entrepreneurs, corporate leaders, and front-line employees can understand, embrace, and implement them ... right
Label
Why customers come back : how to create lasting customer loyalty, Manzie R. Lawfer
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 209-211) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction; 1. Why Customer Loyalty?; 2. The Story of Customer Loyalty; 3. People Do Business with People; 4. Differentiation; 5. Value and Assurance; 6. Effective Communication; 7. Focus; 8. How Do We Do It?; 9. Empowerment and Accomplishment; A Final Word
Control code
56715963
Dimensions
unknown
Extent
1 online resource (219 pages)
File format
unknown
Form of item
online
Isbn
9781564146953
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)56715963
Label
Why customers come back : how to create lasting customer loyalty, Manzie R. Lawfer
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 209-211) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction; 1. Why Customer Loyalty?; 2. The Story of Customer Loyalty; 3. People Do Business with People; 4. Differentiation; 5. Value and Assurance; 6. Effective Communication; 7. Focus; 8. How Do We Do It?; 9. Empowerment and Accomplishment; A Final Word
Control code
56715963
Dimensions
unknown
Extent
1 online resource (219 pages)
File format
unknown
Form of item
online
Isbn
9781564146953
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)56715963

Library Locations

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      38.710138 -90.311107
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