Coverart for item
The Resource Written communication across cultures : a sociocognitive perspective on business genres, Yunxia Zhu, (electronic resource)

Written communication across cultures : a sociocognitive perspective on business genres, Yunxia Zhu, (electronic resource)

Label
Written communication across cultures : a sociocognitive perspective on business genres
Title
Written communication across cultures
Title remainder
a sociocognitive perspective on business genres
Statement of responsibility
Yunxia Zhu
Creator
Subject
Language
eng
Summary
Annotation:
Cataloging source
DLC
http://library.link/vocab/creatorName
Zhu, Yunxia
Dewey number
302.2/244
LC call number
P94.6
LC item number
.Z48 2005
Series statement
Pragmatics & beyond,
Series volume
new ser., v. 141
http://library.link/vocab/subjectName
  • Intercultural communication
  • Business communication
  • Written communication
  • English language
  • Chinese language
Summary expansion
This book conceptualizes cross-cultural genre study and compares English and Chinese business genres including sales letters, sales invitations and business faxes collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study. On the one hand, the endeavor represents an in-depth theoretical exploration by considering not only discourse community and cognitive structuring, but also the deep semantics of genre and intertextuality, while broadening genre study by integrating insights from cross-cultural communication as well as the Chinese perspectives. On the other hand, the book also addresses pragmatic issues. As a particular feature, it solicits professional members' intercultural viewpoints; thus confirming the shared social "stock of knowledge" employed in the culturally defined writing conventions. Last but not least, this book explores the implications for genre education and training, and develops an appropriate model for cross-cultural genre learning, which encourages learning through legitimate peripheral participation and intercultural learning in business organizations
Label
Written communication across cultures : a sociocognitive perspective on business genres, Yunxia Zhu, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [189]-202) and indexes
Control code
OCM1bookssj0000275461
Dimensions
unknown
Isbn
9789027253842
Isbn Type
(hb : alk. paper)
Lccn
2005050765
Specific material designation
remote
System control number
(WaSeSS)bookssj0000275461
Label
Written communication across cultures : a sociocognitive perspective on business genres, Yunxia Zhu, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. [189]-202) and indexes
Control code
OCM1bookssj0000275461
Dimensions
unknown
Isbn
9789027253842
Isbn Type
(hb : alk. paper)
Lccn
2005050765
Specific material designation
remote
System control number
(WaSeSS)bookssj0000275461

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
Processing Feedback ...