Coverart for item
The Resource Youthnation : building remarkable brands in a youth-driven culture, Matt Britton, (electronic resource)

Youthnation : building remarkable brands in a youth-driven culture, Matt Britton, (electronic resource)

Label
Youthnation : building remarkable brands in a youth-driven culture
Title
Youthnation
Title remainder
building remarkable brands in a youth-driven culture
Statement of responsibility
Matt Britton
Title variation
Youth nation
Creator
Subject
Language
eng
Summary
  • Youth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources in business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets. Build stronger evangelism with a compelling brand narrative. Create loyal communities with immersive and engaging experiences. Navigate the radically-changed landscape of the future marketplace. In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. 'YouthNation' is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination
  • Youth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources in business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets. Build stronger evangelism with a compelling brand narrative. Create loyal communities with immersive and engaging experiences. Navigate the radically-changed landscape of the future marketplace. In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. 'YouthNation' is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination
  • Youth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources in business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets. Build stronger evangelism with a compelling brand narrative. Create loyal communities with immersive and engaging experiences. Navigate the radically-changed landscape of the future marketplace. In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. 'YouthNation' is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination
Cataloging source
YDXCP
http://library.link/vocab/creatorDate
1975-
http://library.link/vocab/creatorName
Britton, Matt
Dewey number
658.827
LC call number
HF5415.332.Y66
LC item number
B75 2015
http://library.link/vocab/subjectName
  • Young adult consumers
  • Marketing
  • Advertising
  • Target marketing
  • Young adults
  • Young adults
  • Advertising
  • Marketing
  • Target marketing
  • Young adult consumers
  • Young adults
  • Young adults
Label
Youthnation : building remarkable brands in a youth-driven culture, Matt Britton, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 259-266) and index
Control code
OCM1bookssj0001541464
Dimensions
24 cm
Dimensions
unknown
Extent
xxv, 292 pages
Governing access note
License restrictions may limit access
Isbn
9781118981146
Isbn Type
(hardback)
Lccn
2015303294
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0001541464
Label
Youthnation : building remarkable brands in a youth-driven culture, Matt Britton, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (pages 259-266) and index
Control code
OCM1bookssj0001541464
Dimensions
24 cm
Dimensions
unknown
Extent
xxv, 292 pages
Governing access note
License restrictions may limit access
Isbn
9781118981146
Isbn Type
(hardback)
Lccn
2015303294
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0001541464

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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