The definitive book of branding
Resource Information
The work The definitive book of branding represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
The definitive book of branding
Resource Information
The work The definitive book of branding represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- The definitive book of branding
- Statement of responsibility
- edited by Kartikeya Kompella
- Subject
-
- Markenpolitik
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Branding (Marketing)
- Branding (Marketing)
- Electronic books
- Globalization -- Economic aspects
- Globalization -- Economic aspects
- Language
- eng
- Summary
- With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the different ways in which brands drive the company's strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries. It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject
- Cataloging source
- YDXCP
- Dewey number
- 658.8/27
- Index
- index present
- LC call number
- HF5415.1255
- LC item number
- .D44 2014
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
Context
Context of The definitive book of brandingWork of
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