This note's for you : popular music + advertising = marketing excellence, David Allan

Resource Information

The instance This note's for you : popular music + advertising = marketing excellence, David Allan represents a material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Instance, Electronic.

Image

http://images.btol.com/ContentCafe/Jacket.aspx?UserID=ebsco-test&Password=ebsco-test&Return=T&Value=9781631570025&Type=L

Label

This note's for you : popular music + advertising = marketing excellence, David Allan

Title remainder

popular music + advertising = marketing excellence

Statement of responsibility

David Allan

Instantiates

• This note's for you : popular music + advertising = marketing excellence

Publication

• New York, New York 222 East 46th Street, New York, NY 10017, Business Expert Press, 2015

Note

Title from PDF title page (viewed on January 31, 2015)

Bibliography note

Includes bibliographical references (pages 175-179) and index

Carrier category

online resource

Carrier category code

• cr

Carrier MARC source

rdacarrier

Color

multicolored

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

Opening act: the brands -- Synchronization and transcription licenses -- 1. "Teach the World to Sing" -- Coca Cola (1971) -- 2. New Generation -- Michael Jackson and Pepsi (1983) -- 3. Grapevine -- Motown and the California Raisins (1986) -- 4. "Revolution" -- The Beatles and Nike (1987) -- 5. "Be My Baby" -- The Ronettes and Levi's (1989) -- 6. "Like A Rock" -- Bob Seger and Chevy (1991) -- 7. "Start Me Up" -- The Rolling Stones and Microsoft (1995) -- 8. "Desert Rose" -- Sting and Jaguar (1999) -- 9. "Pink Moon" -- Drake and VW (1999) -- 10. "Find My Baby" -- Moby and American Express (2000) -- 11. "Days Go By" -- Dirty Vegas and Mitsubishi (2002) -- 12. "Lust for Life" -- Iggy Pop and Royal Caribbean (2002) -- 13. "Rock and Roll" -- Led Zeppelin and Cadillac (2002) -- 14. The Silhouettes -- Various Artists and Apple (2003) -- 15. Angels -- Bob Dylan and Victoria's Secret (2004) -- 16. "Love Train" -- O'Jays and Coors Light (2005) -- 17. "Back in Black" -- AC/DC and The Gap (2006) -- 18. "The Hamsters" -- Various Artists and Kia (2008) -- 19. "Lose Yourself" -- Eminem and Chrysler (2011) -- 20. Horses and Dogs -- Fleetwood Mac, Passenger, and Budweiser (2013 and 2014) -- Encore: The Bands -- Notes -- References -- Index

Control code

902646238

Dimensions

unknown

Edition

First edition.

Extent

1 online resource (1 PDF (xii, 184 pages))

Form of item

online

Isbn

9781631570025

Media category

computer

Media MARC source

rdamedia

Media type code

• c

Other physical details

illustrations.

Record ID

.b13187018x

Sound

unknown sound

Specific material designation

remote

System control number

(OCoLC)902646238