About face : the secrets of emotionally effective advertising
Resource Information
The work About face : the secrets of emotionally effective advertising represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
About face : the secrets of emotionally effective advertising
Resource Information
The work About face : the secrets of emotionally effective advertising represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- About face : the secrets of emotionally effective advertising
- Title remainder
- the secrets of emotionally effective advertising
- Statement of responsibility
- Dan Hill
- Subject
-
- Advertising -- Psychological aspects
- Advertising -- Research
- Advertising -- Research
- BUSINESS & ECONOMICS -- Advertising & Promotion
- Business and Management
- Decision making -- Psychological aspects
- Decision making -- Psychological aspects
- Advertising -- Psychological aspects
- Emotions
- Emotions
- Gefühl
- Impulskauf
- Werbepsychologie
- Werbung
- Electronic books
- Language
- eng
- Summary
- Scientists and psychologists now argue that people are emotional, not rational, decision-makers. Grounded in psychology and neurobiology as well as a study of advertising tactics, this new book from Dan Hill (author of Emotionomics) provides ten rules that enables companies and advertising agencies to be more effective. Using data from eye-tracking and facial coding to analyse consumer responses, it demonstrates exactly which advertising strategies are successful and why
- Cataloging source
- N$T
- Dewey number
- 659.101/9
- Illustrations
-
- illustrations
- maps
- Index
- index present
- LC call number
- HF5822
- LC item number
- .H515 2010eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
Context
Context of About face : the secrets of emotionally effective advertisingWork of
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