Creating images and the psychology of marketing communication

Resource Information

The work Creating images and the psychology of marketing communication represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.

Label

Creating images and the psychology of marketing communication

Statement of responsibility

edited by Lynn R. Kahle & Chung-Hyun Kim

Contributor

• Kahle, Lynn R
• Kim, Chʻung-hyŏn, 1950-

Subject

• Attachment behavior
• Brand choice
• Communication in marketing
• Consumer behavior -- Cross-cultural studies
• Consumer behavior -- Cross-cultural studies
• Consumers' preferences -- Cross-cultural studies
• Consumers' preferences -- Cross-cultural studies
• Cross-cultural studies
• Image (Psychology)
• Imagery (Psychology)

Genre

• Cross-cultural studies

Language

eng

Summary

For academics and students in consumer psychology, marketing, and communication, Kahle (marketing, U. of Oregon) and Kim (marketing/advertising Sogang U., South Korea) compile 21 essays describing research on powerful images and their abstract and mental representation. Researchers from around the world discuss theories of image creation (schema correspondence theory, social constructionism, and persuasion); country, individual and celebrity, and corporate images; and the impact of individual consumer characteristics and culture. They examine Korea, New Zealand, and China, celebrities as brands, sports figures, and female images in cosmetics, as well as brand-employee congruence and sponsorship. Also described are values, automobile images, motivation and conformity, and female consumers and print media in China and Taiwan. Annotation :2006 Book News, Inc., Portland, OR (booknews.com)

Member of

• Advertising and consumer psychology

Cataloging source

DLC

Dewey number

658.8/343

Illustrations

illustrations

Index

index present

LC call number

HF5415.32

LC item number

.C74 2006

Literary form

non fiction

Nature of contents

bibliography

Series statement

Advertising and consumer psychology