Brand success : how the world's top 100 brands thrive and survive
Resource Information
The work Brand success : how the world's top 100 brands thrive and survive represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Brand success : how the world's top 100 brands thrive and survive
Resource Information
The work Brand success : how the world's top 100 brands thrive and survive represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Brand success : how the world's top 100 brands thrive and survive
- Title remainder
- how the world's top 100 brands thrive and survive
- Statement of responsibility
- Matt Haig
- Language
- eng
- Summary
- Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world's best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academ
- Cataloging source
- N$T
- Dewey number
- 658.8/27
- Index
- index present
- LC call number
- HD69.B7
- LC item number
- H346 2011eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
Context
Context of Brand success : how the world's top 100 brands thrive and surviveWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/resource/HNISgVHV2nE/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/resource/HNISgVHV2nE/">Brand success : how the world's top 100 brands thrive and survive</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
