McLuhan, or, Modernism in reverse

Resource Information

The work McLuhan, or, Modernism in reverse represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.

Label

McLuhan, or, Modernism in reverse

Statement of responsibility

Glenn Willmott

Title variation

Modernism in reverse

Creator

• Willmott, Glenn, 1963-

Subject

• Criticism, interpretation, etc
• Cultuurfilosofie
• Electronic books
• Literatur
• Literaturkritik
• McLuhan, Marshall
• McLuhan, Marshall, (1911-1980) -- Critique et interprétation
• McLuhan, Marshall, 1911-1980
• McLuhan, Marshall, 1911-1980
• McLuhan, Marshall, 1911-1980 -- Criticism and interpretation
• Moderne
• Médias -- Philosophie
• PHILOSOPHY -- History & Surveys | General
• PSYCHOLOGY -- Social Psychology
• Postmodernisme
• Postmodernisme
• Communication -- Philosophie

Genre

• Electronic books
• Criticism, interpretation, etc

Language

eng

Summary

• Our lives are increasingly dominated by new forms of image, sound, data, and language media. Marshall McLuhan called this new order of things the Global Village, and he strove to be true to it as the media-popular 'McLuhan.' Having little use for traditional critical forms or values, and courting instead the discourses of popular culture and big business, McLuhan displayed the authentic, ambivalent place of critical self-reflection in our media-centred world. McLuhan, according to Willmott, must be understood as a vital link in a generation of modern and postmodern critics, one who extracted modernist forms and values from the deconstructions of postmodern culture, and one who forced into public view the emergence of the critical intellectual as 'being-in-media.' Willmott's book fills the need for a first critical, historical, and theoretical re-reading of McLuhan's literary and cultural projects
• He re-evaluates McLuhan as a thinker and writer who moved along the borders of academic and popular culture, and locates him as an integral presence in the history of modern critical thought. The book is divided into two parts, representing modern and postmodern periods. Willmott examines McLuhan's relationship to critical and aesthetic modernism, and political and historical sense of modernity in North America, from the early 1930s to the 1950s. This relationship led McLuhan to articulate and practise what Willmott calls a 'modernism in reverse.' Willmott examines the postmodern practice of this critical aesthetic, from the 1950s to the 1970s, which entailed McLuhan's self-commodification in art, business, and popular culture

Member of

• Theory/culture series

Action

digitized

Cataloging source

CaOTU

Dewey number

302.23/092

Index

index present

LC call number

P92.5.M3

LC item number

W55 1996eb

Literary form

non fiction

Nature of contents

• dictionaries
• bibliography

Series statement

Theory/culture