Emotions, advertising and consumer choice
Resource Information
The work Emotions, advertising and consumer choice represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Emotions, advertising and consumer choice
Resource Information
The work Emotions, advertising and consumer choice represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Emotions, advertising and consumer choice
- Statement of responsibility
- Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen
- Subject
-
- Advertising -- Psychological aspects
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Consumer behavior
- Advertising -- Psychological aspects
- Electronic book
- Electronic books
- Consumer behavior
- Language
- eng
- Summary
- "Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket
- Cataloging source
- OUN
- Dewey number
- 658.8/342
- Illustrations
- illustrations
- Index
- no index present
- Language note
- English
- LC call number
- HF5415.32
- LC item number
- .H37 2007eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
Context
Context of Emotions, advertising and consumer choiceWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/resource/Samk58GDMEg/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/resource/Samk58GDMEg/">Emotions, advertising and consumer choice</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
