Persuasion in advertising
Resource Information
The work Persuasion in advertising represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Persuasion in advertising
Resource Information
The work Persuasion in advertising represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Persuasion in advertising
- Statement of responsibility
- John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
- Language
- eng
- Summary
- A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe
- Cataloging source
- N$T
- Dewey number
- 659.1/01/9
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5822
- LC item number
- .O84 2004eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
Context
Context of Persuasion in advertisingWork of
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- Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
- Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
- Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
- Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
- Persuasion in advertising, John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
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