Brand society : how brands transform management and lifestyle
Resource Information
The work Brand society : how brands transform management and lifestyle represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Brand society : how brands transform management and lifestyle
Resource Information
The work Brand society : how brands transform management and lifestyle represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Brand society : how brands transform management and lifestyle
- Title remainder
- how brands transform management and lifestyle
- Statement of responsibility
- Martin Kornberger
- Title variation
- How brands transform management and lifestyle
- Language
- eng
- Summary
- "Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher
- Cataloging source
- MERUC
- Dewey number
- 658.8/27
- Index
- index present
- Language note
- English
- LC call number
- HD69.B7
- LC item number
- K66 2010 ebook
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- catalogs
Context
Context of Brand society : how brands transform management and lifestyleWork of
No resources found
No enriched resources found
- Brand society : how brands transform management and lifestyle, Martin Kornberger
- Brand society : how brands transform management and lifestyle, Martin Kornberger
- Brand society : how brands transform management and lifestyle, Martin Kornberger
- Brand society : how brands transform management and lifestyle, Martin Kornberger
- Brand society : how brands transform management and lifestyle, Martin Kornberger
- Brand society : how brands transform management and lifestyle, Martin Kornberger
- Brand society : how brands transform management and lifestyle, Martin Kornberger
- Brand society : how brands transform management and lifestyle, Martin Kornberger
- Brand society : how brands transform management and lifestyle, Martin Kornberger
- Brand society : how brands transform management and lifestyle, Martin Kornberger
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/resource/VhHaHVUlWc8/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/resource/VhHaHVUlWc8/">Brand society : how brands transform management and lifestyle</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Work Brand society : how brands transform management and lifestyle
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/resource/VhHaHVUlWc8/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/resource/VhHaHVUlWc8/">Brand society : how brands transform management and lifestyle</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
