The co-creation paradigm
Resource Information
The work The co-creation paradigm represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
The co-creation paradigm
Resource Information
The work The co-creation paradigm represents a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- The co-creation paradigm
- Statement of responsibility
- Venkat Ramaswamy and Kerimcan Ozcan
- Subject
-
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Business networks
- Business networks
- Business networks
- Customer relations
- Customer relations
- Customer relations
- Electronic book
- Electronic books
- Product management
- Product management
- Product management
- Relationship marketing
- Relationship marketing
- Relationship marketing
- Electronic books
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- Language
- eng
- Summary
- A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems ..
- Cataloging source
- EBLCP
- Dewey number
-
- 658.5
- 658.5/75
- 658.575
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.5
- LC item number
- .R354 2014eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
Context
Context of The co-creation paradigmWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/resource/fQjgE5fWLEc/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/resource/fQjgE5fWLEc/">The co-creation paradigm</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
